Kindred seals betting partnership with esports giant Astralis

Kindred seals betting partnership with esports giant Astralis

Friday, November 30, 2018 Posted by News Team
Partnership designed to boost interest in esports and esports betting

Kindred Group has been named the official betting partner of leading Danish esports team Astralis. 

The two-year partnership sees Kindred’s Unibet brand become Astralis’ official partner, with new partners to collaborate on initiatives to grow interest around esports. 

Unibet gains access to global image rights and exclusive Astralis content through the deal, as well as to assets relating to the team’s core game, Counter-Strike: Global Offensive (CS:GO). 

“Esports has grown into a billion-dollar business with a fanbase across all corners of the world,’ Kindred chief commercial officer Rhodri Darch explained. “Astralis is the star of the CS:GO world, and we are very excited to join forces with the world’s number one team. Astralis is an esports powerhouse that has just been awarded Esports Team of the Year. 

“It’s our ambition that the partnership will help Astralis become even more competitive and raise interest in the exiting world of esports,” he added.

Jakob Lund Kristensen, co-founder of RFRSH, the organisation that established Astralis, added: “We are extremely proud to welcome Unibet as the title sponsor of Astralis in a deal that will secure Astralis’ stability and growth for years. 

“By entering a long-term deal that will be clearly visible across all Unibet markets, we cement both Unibet and Astralis as major stakeholders in the global esports environment for the years to come.”

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