Juegos Miami: Collaborative ‘knowledge’ key to responsible gaming challenge

Juegos Miami: Collaborative ‘knowledge’ key to responsible gaming challenge

Monday, April 4, 2016 Totally Gaming
Huenchumilla states challenges ahead of Juegos Miami

Mariela Huenchumilla believes that “knowledge” will be the key to tackling the ongoing challenge of improving public policies and self-regulation with regard to responsible gaming in the emerging Latin American market.

Huenchumilla is the corporate manager of responsible gaming at Dreams, which operates hotels and casinos in major cities across Chile and has a presence in the Peruvian gaming market.

Huenchumilla has worked at Dreams since 2008 and has driven a variety of actions to raise awareness around the promotion of responsible gaming by targeting operators and industry regulators. She will speak on a panel discussion on the topic of responsible gaming in Latin America and the Caribbean at Juegos Miami, which will run from May 31 to June 3 in Miami, US.

Speaking specifically about responsible gaming in Latin America, Huenchumilla told “It is a challenge to improve public policies and self-regulation. No serious operator is interested in the growth of illegal gaming. The main issue today is illegal gambling, which contravenes proper control and supervision.

“We are very committed on this matter. There are lots of specialists in the field who have worked on the key issues. We consider the synergy of knowledge to be essential in moving forward. The main issue is to work in responsible gaming as a whole, and prevent any illegal gambling, as happens in the case of illegal casinos in Chile.”

Huenchumilla has been one of the key figures behind the establishment of the National Responsible Gaming Corporation, a pioneering institution dedicated to promoting best practice in the Chile gambling sector. She is also a member of the Consultative Council of Civil Society of Gaming Superintendence.

At Dreams, the company operates a comprehensive programme based on “prevention of risk behaviours of the players, promoting a positive relationship with the activity, and the primary intervention against customer requirements, with positive results”.

The programme also includes the implementation of a preventive work with the community, through a training, orientation and education of its customers and partners, as well as support for those seeking help.

Within such a strategy, a collaborative approach is essential.

“Dreams maintains a close relationship with the authorities of the gaming industry and with other organisations in the industry, both public and private, from Chile and abroad,” she added. “We do work to support different actions on pathological gambling, legislation, public politics and programmes in general. We want to continue on this way and do much more, in collaboration with the various actors that make up the industry, to move forward to a multidisciplinary approach.”

However, she acknowledges the challenges that need to be met by Dreams and the industry at large.

“While it is true that our programme only covers responsible gaming, we are always available to advance in public policies that cover the problems of pathological gambling, accompanied by a consistent legislation,” she said.

“Nevertheless, is necessary to reinforce the call for all actors, including authorities, to acquire a more active role regarding responsible gaming.

“My presentation at Juegos Miami aims to highlight the role of responsible gaming in the business. It is crucial that the industry assumes as a whole a commitment to all our visitors so that there is appropriate behaviour in the gaming room, where game time and resources devoted to entertainment are respected. We have made progress but there are still huge challenges. We invite all companies and the authorities to join this task.”

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