It’s not just about WhoScored! MOTM market gets Betfair boost

It’s not just about WhoScored! MOTM market gets Betfair boost

Friday, March 23, 2018 Posted by Luke Massey
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Betfair is the second major operator to integrate the market

Betfair said that man of the match betting remains at the top of its extra or peripheral markets, after entering a new partnership with WhoScored.com.

The operator has become the second bookmaker after BetVictor to utilise the popular man of the match market from WhoScored.com, a London-based football statistics website.

The market, which will cover the remainder of the Premier League season, offers supporters the chance to make money on the highest rated player in different matches.

A spokesperson for Betfair told TotallyGaming.com: “In terms of popularity, the Man of the Match market has consistently been right at the top of our ‘extra’ or ‘peripheral’ markets and it’s clearly something punters find an interesting market to bet on. At the moment, it is available on Premier League games, however we have plans in place to roll it out to more competitions in the future.”

WhoScored.com Co-Founder and CEO Cristiano Acconci added: “Having our Man of the Match market on two bookmakers really shows the quality and credibility of our ratings system. This market also allows all football fans to join without being betting experts; it’s a fun market to bet on with very favourable odds margins.”

WhoScored.com’s Man of the Match market is based on a ratings system designed to analyse over 200 raw statistics collected by Opta. While Betfair will start by offering the market on just Premier League games, there are plans to extend this across the top five football leagues in Europe.

Totally Gaming says: Taking its man of the match product on to the Betfair platform is a major coup for WhoScored.com, whose CEO suggested the deal reinforces the quality and credibility of its data. There is scope for a quick extension of this partnership, given that the affiliate has access to a wide range of statistics from Opta, including a statistical best XI from each week, month and year.

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