Innovation and customer focus key in Mr Green's sportsbook 2.0

Innovation and customer focus key in Mr Green's sportsbook 2.0

Thursday, September 21, 2017 Posted by Craig Davies
More informed betting also on the cards through bet assists

Mr Green, in partnership with Bettorlogic, has announced a new sportsbook with a raft of features designed to heighten customer experience.

Jesper Karrbrink, Mr Green CEO, told TotallyGaming.com:  “Mr Green’s new smart sportsbook is designed to help the player bet smarter via 17,000 weekly bet prompts based on data from Bettorlogic. We call this Bet Assist.

“On top of this we have also increased the entertainment level by new and cool ways to bet, like the Instant Tennis feature, Football Combi Spin or our newly designed Horse Finder. With this  I believe we have taken our sportsbook to a new level.”

The new instant tennis feature allows players to bet on the very next point, whereas football combi spin offers the ability to set your own odds before choosing whether to add, lock and spin to find your preferred selections that will generate a big priced return.

Speaking at Betting on Sports 2017 Enda Gaffney, Head of Sportsbook for Mr Green Ltd, stated that this new sportsbook will give customers “a little bit more entertaining and more engaging than your traditional Sportsbook offering,”  while these new features are just the tip of the iceberg with “a few more in the pipeline around other sports.”

The first market to use the new sportsbook will be the United Kingdom and Ireland, with others to follow in the coming weeks.

Mr Kärrbrink added: “Our business strategy (with) Mr Green 2.0 is comprised of five cornerstones - brand, user experience, product offering, geographic expansion and being the leader in responsible gaming.  The launch of our new Sportsbook 2.0 embraces all five of these cornerstones.”

Andrew Dagnall, CEO Bettorlogic, commented:“Bettorlogic are very grateful that Mr Green shares our vision that bettors should be assisted in what is predominantly an experience to be enjoyed. We are seeing the benefits of investment in our own IT team in India as it enables us to be far more responsive and cost efficient to the needs and vision of Mr Green.”

Totally Gaming says:  With customers being the lifeblood of the industry, innovation, such as the examples here, could be key in attracting and retaining new bettors.

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