The importance of an omni-channel solution

The importance of an omni-channel solution

Tuesday, December 5, 2017 Posted by Craig Davies
Digitain's Suren Khachatryan talks to

Digitain has enjoyed a successful 2017, strengthening its sportsbook in a plethora of ways in addition to expanding its presence in a variety of markets.

Most recently the multi channel sports betting and casino platform provider partnered with Pokerdom, the biggest online poker community in the CIS (Commonwealth of Independent States), to launch a new online sportsbook.

With the crown jewel of the footballing calendar, The World Cup, due to take place in the region next year, deals such as these allow the Armenia based firm to best place themselves ahead of football’s premier tournament.

However, with all these new partnerships in place, Digitain’s omni-channel solution consistently retains centre stage.

Suren Khachatryan, Chief Operating Officer at Digitain, has been speaking to about how essential such an approach is for operators in a busy market place: “The importance of offering integrated, omni-channel solutions to operators only seems to increase as the industry evolves. Flexibility is one of our central watchwords at Digitain, where we think internationally but act locally.

“In short, our rare blend of wide-ranging products and adaptable tech affords us the chance to craft customised cross-platform solutions, whatever the demands of the market-place. We have also seen that providing content across various platforms also helps online and offline grow in synergy, as operators working in regulated markets are able to leverage their retail presence, and trust it to support and propel online growth.”

Totally Gaming says: In such a saturated environment, flexibility, as Khachatryan states, could very well be one of the most crucial things to offer operators. Digitain’s omni-channel solution is seemingly going from strength to strength, and while a World Cup is never going to be a tough sell, the company is ensuring it’s best placed to take advantage of the 2018 showpiece.

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