The impact of non-qualification for Italian operators

The impact of non-qualification for Italian operators

Friday, December 8, 2017 Posted by Joseph Streeter
Italy will be absent from the World Cup for the first time since 1958

Italian operators have been thrust into the unknown, planning for a World Cup without Italy, however there may be a solace in the fact that Italy’s absence reduces the trading risk for operators at the tournament.

 A goalless draw with Sweden last month meant that Italy will miss out on the World Cup for the first time since 1958, something that left World football stunned and led to the sacking of Italian manager Gian Piero Ventura.

 Carmelo Mazza CEO of Italian operator, Betaland.it told TotallyGaming.com :“We believe that without Italy Italian punters will distribute their bets towards other teams and this may affect payout if, at the end, the World Cup has a predictable result. However, World Cups are weird beasts, from a football perspective, and everything can happen. Luckily this is why football is so much fun; which national team will play the role of Leicester at Russia 2018?”

 Mazza went onto emphasise that it’s hard to gauge what’s next for Italian operators as they have no previous experience of Italy not qualifying for the World Cup, he did however reveal that  by examining data and bets on Italy’s matches in the previous tournaments, he estimate a 10% turnover reduction compared with the potential betting turnover on the World Cup.

He added: “In a market like Italy, this could be somehow compensated by the existing growth of the regulated business. However there are two factors which are difficult to estimate: first, many punters who would have bet on Italy, will now of course bet on other teams.”

Head of Sport at planetwin365 Dargutin Ivanovic also outlined that there could well be less risk involved in the tournament, as whatever happens Italian punters will bet on the World Cup, however as bets will be spread more equally across the board it will lead to “less volatility” with regards to trading on the tournament.

Totally Gaming says: It’s incredibly hard to fully grasp and estimate how much Italy’s absence will affect operators in the country, although the perspective that it will reduce risk is a very interesting, that being said as much as punters in the country will still watch the tournament, it’s level of interest on a national level will inevitably be reduced.

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