Horse racing sponsorship “next logical step” for Smarkets

Horse racing sponsorship “next logical step” for Smarkets

Friday, January 5, 2018 Posted by Craig Davies
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Follows The Jockey Club partnership announcement

Smarkets has announced a new partnership with The Jockey Club, which will see the betting exchange sponsor a little over 10% of the firms 2018 fixtures.

Through the London headquartered company’s first horse racing sponsorship, Smarkets is to become the sole sponsor of 35 of the 348 fixtures scheduled to be staged at Jockey Club Racecourses this year.

Jason Trost, Smarkets CEO, has been speaking to TotallyGaming.com about the reasons behind, and significance of, this latest deal: “Having gone into football with our first sponsorship deal when we partnered with Queens Park Rangers, we felt that a horse racing deal was the next logical step.

“Football and racing are the two most popular sports to trade on our exchange and we are really pleased with the product at the moment, so want to reach more educated horse racing bettors.

“We believe this deal will help us target that sophisticated audience who seek value, and that's what you get with Smarkets.

“With our success in recent years, we are only interested in speaking to top-tier partners and The Jockey Club are certainly one of those.

“As it's our first sponsorship in horse racing, we're really happy it's with a prestigious brand who have such good connections in the sport.”

Trost added: “When we sponsored QPR we were a much smaller company, but we are confident of making the most of this Jockey Club deal in 2018. We are a much stronger team now and are seeking the right help and contacts to ensure we optimise our first move into racing.”

Amongst the key fixtures included as part of the deal is the prestigious Rose of Lancaster Stakes, held at Haydock Park in August.

In total Smarkets will see its sponsorship span 240 races across 11 of The Jockey Club’s 15 racecourse portfolio.

Wincanton, Aintree, Epsom Downs, Sandown Park, Huntingdon, Exeter, Carlisle, Market Rasen, Warwick and Nottingham join Haydock Park in completing the line up.

Totally Gaming says: The breadth of Jockey Club racedays ensures Smarkets will be best placed to utilise this new sponsorship deal, and maximise its full potential. Horse racing also seems a logical step, following its deal as chief sponsor of Queens Park Rangers FC.  

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