Hills says politics is a £50m turn-on for punters

Hills says politics is a £50m turn-on for punters

Monday, April 25, 2016 Totally Gaming
The EU referendum is set to generate a high volume of bets in the UK this year

William Hill believes that around £50m (€64.3m/$72.4m) could be wagered on political betting markets in the UK during 2016.

The operator pointed to a general upturn in political betting in recent years along with a number of events taking place during 2016 that have caught the imagination of punters.

The combination of the forthcoming European Union referendum and US President election, most likely to be between Hillary Clinton and Donald Trump, will be the major generators of turnover.

“2016 is looking set to assume the mantle of the biggest political betting year ever with the EU Referendum and US Election backed up by the London Mayoral Election and the Scottish and Australian Elections,” Hill's spokesman Graham Sharpe said. “It would be no great surprise to see £50m gambled on politics industry-wide this year, for the first time.

“In recent years political betting has been one of the notable growth areas for us and it is currently showing no signs of peaking.”

TotallyGaming.com says: “William Hill has been a major driver of political betting in recent years, and its focus reflects the growth of this market. It will be interesting to see if its 1/3 current odds for the UK to remain in the EU at the referendum will prove to be accurate.”

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