Hills bets on a winner with new darts deal

Hills bets on a winner with new darts deal

Wednesday, December 16, 2015 Totally Gaming
William Hill will sponsor the PDC World Darts Championship until 2020

William Hill has extended its sponsorship of the Professional Darts Corporation’s (PDC) World Darts Championship, in a move that the company said highlights the growing popularity of the sport among punters.

The tournament begins on Thursday and will now continue to be known as the William Hill World Darts Championship until 2020.

As part of the deal, the competition’s prize fund will continue to grow each year to more than £2m (€2.8m/$3m) in 2020, with the eventual winner walking away with £500,000.

Tony Kenny, William Hill’s head of sponsorships, said that the sport has become an important segment for the betting sector.

“The popularity of darts has grown immeasurably over the last few years," Kenny said. “Interest in betting on the sport has also never been stronger – and that’s why we’re anticipating a record industry turnover on this year’s tournament."

PDC chairman Barry Hearn added: “William Hill have been great supporters of the PDC in recent years and it's fantastic that they will remain as title sponsors of the World Darts Championship for at least the next five years."

Meanwhile, William Hill has updated its darts iOS mobile application that offers customers real-time betting opportunities and live statistics on the event. The app includes the facility for punters to bet, via a roulette-style platform, where the first dart of each player’s visit will land. 

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