Heavyweight Sport expands content output

Heavyweight Sport expands content output

Thursday, October 26, 2017 Posted by Craig Davies
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Building on work with award winning producer Myles Jenkins

Heavyweight Sport is to expand its content creation with the launch of production arm Pound-For-Pound.

The sports marketing and PR agency, whose clients include 188Bet, BetVictor, William Hill, Skins Sportswear, and Cage Warriors, is to build on previous work conducted with BAFTA and Rose D’or award winning producer Myles Jenkins, who will head up the new division.

Adam Roland, director and founder of Heavyweight Sport, told TotallyGaming.com:  “We’re continuing to develop more content with as much creativity as our clients’ demands and budgets allow, with several currently in the pipeline.

“With Myles producing the likes of Peter Kay’s famous Road to Amarillo video and Pepsi’s Loop-the-Loop [one of the ten most watched brand films on YouTube UK in 2014 gaining over 20 million hits in its first two months] his experience allows us to greatly increase our scale - not just in terms of Heavyweight’s output but also scale in terms of the size and imagination of each individual project. It’s now a case of how big do you want to go!”

Operating as an in house studio, with a digital content and video production focus, the new division has already serviced clients such as Sky Bet, Paddy Power and Sporting Life.

Previous work conducted by Jenkins and Heavyweight Sport includes the Ruby Walsh car jump with Paddy Power (which was viewed over 750,000 times), Sky Bet’s Robokeeper ahead of Euro 2016 (seen by over 2 million people) and Sky Bet’s Heart Rate studies earlier this year.

Totally Gaming says:  With plenty of high profile clients, and an ever expanding business, the launch of this new production arm seems logical for Heavyweight Sport.  Building on work already done with award winning producer Myles Jenkins also seems a coup, and Pound-For-Pound could well go from strength to strength.

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