GiG unveils esports sponsorship expansion

GiG unveils esports sponsorship expansion

Tuesday, July 24, 2018 Posted by Joseph Streeter
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The group has partnered with Finnish team ENCE has expanded into the esports ecosystem, revealing its latest sponsorship deal with the globally operating Finnish ENCE esports team.

The iGaming operator flagship brand of Gaming Innovation Group (GiG), has outlined that the partnership is a natural fit for the group, with both firms sharing a very similar ethos and understanding. Additionally, with the rise in popularity of esports in general and the recent launch of Rizk sportsbook, the timing for this branding opportunity couldn’t have been better.

ENCE is a professional Finnish esports team. Players compete in online gaming tournaments worldwide which include games such as Starcraft 2, Hearthstone, Rainbow Six: Siege, Overwatch and Counter-Strike: Global Offensive.

The Rizk logo will appear on ENCE’s website and merchandise. Since online gambling is illegal for under 18s in many countries where fans are based, the two jointly decided that it was appropriate not to include the Rizk logo on any merchandise worn by Sergej (Jere Salo), who is a player aged under 18, as a measure to encourage responsible gambling.

Director of Sports at GiG, Endre Nesset emphasised to “esports is a growing area earning more attention, and it’s a great opportunity to offer betting to a completely different demographic. Here at Gaming Innovation Group we already have an esports operator on our platform, live for almost a year already, and we’re being contacted by more and more operators who are interested in offering esports betting to their players.

“It’s core to GiG’s sports betting services that we want to make everything available to everyone, so of course we have esports products which we’re developing as we learn more about the market. It’s early days for esports, and there are plenty of challenges to overcome as the market grows, such as live gameplay, hacking, cheating, as well as staying informed about ever-evolving insights into how esports odds are calculated.

“Whether esports is a big growth area remains to be seen. Since we are already offering betting on esports, for us it’s very much about keeping up to speed with esports in the iGaming sector. The esports wave is here - you just have to ride it.”

Detailing how GiG will ensure that a high level of social responsibility is maintained, he added: “GiG takes compliance and responsible gaming very seriously - it’s at the heart of our business and something we proactively invest in. We recognise that in under 18s there is a greater prevalence of problem gambling and the younger the age, the more likely it is that problems will develop and increase in adulthood.

“One of our important rules to help prevent problem gambling is to have age limits for using our services. GiG predominantly operates in regulated markets and our ambition is to offer fair and fun gaming services in all regulated territories.”

Totally Gaming says: Undoubtedly expanding into the world of esports is something that can benefit GiG when it comes to audience growth. The group has all the elements in place to form a successful esports footprint, utilising its strong marketing approach and renowned sportsbook offering.

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