GIG set for Hard Rock sportsbook launch

GIG set for Hard Rock sportsbook launch

Friday, October 12, 2018 Posted by News Team
Solutions provider has also launched first title from GIG Games studio

Gaming Innovation Group has signed a letter of intent to launch a sportsbook for its US partner Hard Rock International, while its GIG Games studio has launched its first proprietary slot. 

The letter of intent covers the provision of an omni-channel sportsbook platform for the New Jersey market, at the operator’s Hard Rock Hotel & Casino Atlantic City property.

It first partnered Hard Rock in February this year, and powers the operator's online casino offering in the New Jersey market.

The deal comes after GIG began moving its sportsbook solution into new markets, having initially launched the product on its proprietary Rizk brand. It has since agreed to launch the sportsbook for MRG’s brand in Latvia, as well as securing a B2B sports betting licence in the UK. 

The supplier has also launched Wild Reels, the first title developed by its in-house studio GIG Games. The slot has gone live on the company’s proprietary brands in the final stage of its testing phase. 

To facilitate the launch, GIG has secured a Malta Gaming Authority licence to offer games to operator clients. 

The creation of GIG Games is part of the company’s strategy to evolve into a full-service solutions provider to the iGaming industry. It will also allow external studios to develop titles on its gaming platform. 

By the end of the first half of 2019, GIG aims to have launched up to eight games, alongside additional titles from third-party partners.

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