Gaming Innovation Group (GIG) can offer its sports betting services to UK operators following approval from the UK Gambling Commission (UKGC). 

The B2B sports betting services licence complements its existing software and B2C licence from the regulator. It can now roll out a sportsbook for its current white label customers, as well as pursuing new partnerships with other operators. 

The sports betting solution was under development for 18 months before going live in June this year, initially for GIG’s proprietary Rizk.com brand, which will also be the first UK site to use the software. 

The company has created three modular components, which can be deployed together as a single solution, or as stand-alone products to support another provider’s technology. 

GIG Sports Connect provides proprietary odds and data services, while GIG Trader includes trading tools and a risk management platform. The GIG Goal component, meanwhile, comprises a mobile-first front end and middleware solution. 

In August MRG’s recently-acquired Latvian subsidiary 11.lv became the first operator to sign up for the sportsbook solution.