The Football Pools to launch new FSB-powered brand

The Football Pools to launch new FSB-powered brand

Tuesday, October 2, 2018 Posted by News Team
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Site to feature fixed-odds sportsbook and casino games alongside pool betting products

The Football Pools is to launch, a new betting and gaming site powered by betting and gaming platform provider FSB. 

The new site will feature the classic football score prediction game alongside Footie5, a free-to-play five-match predictor game, developed to attract a new audience for the pool betting products.

This will be supported by a fixed-odds sportsbook offering in-play and pre-match betting, powered by FSB’s pricing models, as well as a full suite of casino games.

“We’re thrilled to take the field with The Football Pools, one of the most trusted and respected names in football betting,” FSB business development director Richard Thorp said. “Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features across online, mobile and retail.”

The planned launch of the new offering comes after The Football Pools was acquired by private equity business Opcapita from Sportech in an £83m deal in March last year.

The Football Pools chief executive Derek Lloyd hailed FSB’s “stellar track record for delivering flexible-yet-reliable performance with effortless speed on all sporting events. 

“So their appeal for this new venture was immediate,” he said. “However, we were particularly drawn to their unrivalled in-play football betting, which allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape. Players can find our new site at”

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