First Malta-built and MGA licensed esports betting site launches

First Malta-built and MGA licensed esports betting site launches

Wednesday, February 28, 2018 Posted by Joseph Streeter
No alternative text provided has outlined ambitions to innovate the esports Betting Ecosystem

The first Malta-built and Malta Gaming Authority (MGA) licensed esports betting site, has not only announced its official launch, but has also unveiled a partnership with the Esports Integrity Coalition (ESIC).

Upholding the betting compliance standards of the ESIC, provides a trusted betting platform that operates at the highest level of integrity in order to foster an environment of responsible gaming, while aiming to take a unique approach to innovation.

With the explosion of esports, major growth has subsequently been achieved by esports betting. Punters are projected to wager $23.5 billion on esports by 2020, according to Eilers Research. Designed to deliver a clean and simple betting experience at its core, serves both first-time and experienced esports bettors through an intuitive navigation supported by tool tips and enhanced esports statistics. In 2018, additional features including gamification items that exist in esports will be added to the platform.

Founded by Benjamin Bradtke, formerly Head of Marketing at DOJO Madness, a venture capital backed esports big data startup, and executives at Frontloop Media, an igaming company, the site will offer a wide range of pre-match and in-play betting opportunities across all major titles including League of Legends, CS:GO, Dota2, Overwatch, and PUBG and will cover a wide range of global events.

Bradtke told “I believe that when in comes to integrity in esports, an education element is still needed. While we see this educational framework in traditional sports, esports is still in a growth phase where these things need to be addressed. I believe the formation of organizations like ESIC are leading the way when it comes to establishing the framework for a code of conduct for league, organizations, and betting companies.

“We fundamentally believe that the integrity standards for esports-first betting operators need to be raised to protect the ecosystem itself (including ownership questions, over betting market quality standards, customer protection, and minor protection). Therefore we will be working with ESIC. We will elaborate on the partnership in more detail in the close future.

Revealing future plans for expansion, he added: “We have an aggressive expansion plan that we aren’t ready to make public at the moment. What I can tell you is that we are currently in the application process of for a UK license. After that, we will focus on markets where we see the most potential.”

Esports Integrity Commissioner, Ian Smith also commented: “ESIC is very pleased to partner with They will contribute to and benefit from our suspicious betting alert network and help sustain our vital anti-corruption education work. Most importantly, the more integrity-conscious betting operators like we partner with, the less opportunity there is for unscrupulous illegal operators to get a foothold in the market.”

Totally Gaming says: Ensuring the utmost integrity is a key factor when launching a betting site into the Esports ecosystem, therefore by only offering markets where integrity checks can be provided as well as adhering to the highest level of customer and data protections, has made a strong start as it looks to further build a footprint in the industry.

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