FanDuel strikes partnership with National Hockey League

FanDuel strikes partnership with National Hockey League

Tuesday, November 6, 2018 Posted by News Team
Ice Hockey
Operator has also paired up with New Jersey Devils

Paddy Power Betfair’s FanDuel Group has stuck a partnership to become the exclusive official daily fantasy partner of the National Hockey League (NHL), and an official sports betting partner of the professional ice hockey competition. 

The operator has also agreed a deal with NHL team the New Jersey Devils, its first sports betting partnership with an individual hockey team. 

The multi-year NHL agreement allows FanDuel to offer its daily fantasy sports (DFS) customer access to exclusive content. It will also be able to offer special prizes, such as VIP experiences to major NHL events including the NHL Winter Classic and Stadium Series, through free-to-enter contests. 

FanDuel will also look to leverage the non-exclusive sports betting element of the partnership to appeal to bettors in states where betting has been legalised. 

"Joining forces with the National Hockey League was the perfect next step for us as both our sports betting and fantasy sports businesses continue to grow,” FanDuel chief executive Matt King said. "The League's clear vision for these categories and this partnership marks an exciting time for both organisations."

NHL commissioner Gary Bettman added: "We are continuing to be progressive in our approach to the sports betting category, working directly with the industry and focusing on innovative opportunities for fan engagement. 

"Teaming up with an industry leader like FanDuel furthers our strategy of aligning with leading brands that share our vision of using new platforms and technology to drive innovation and engage and excite hockey fans.”

FanDuel will kick off the partnership with a new constest, Skate to the NHL Winter Classic. This will see fans enter daily fantasy contests to win a trip to the match, which pits the Chicago Blackhawks against the Boston Bruins at Indiana’s Notre Dame stadium on New Year’s Day. 

The operator has signed a separate agreement with the Harris Blitzer Sports & Entertainment-owned New Jersey Devils. This will see FanDuel’s logo displayed under the ice of the team’s Prudential Centre stadium. 

"The FanDuel Sportsbook user is an educated consumer interested in engaging with multiple sports teams and events in dynamic and interactive ways," Harris Blitzer Sports & Entertainment chief revenue officer Adam Davis said. "Their emphasis on creating innovative platforms and promotions to connect with and galvanise their consumers parallels the fan first mentality at the New Jersey Devils.”

FanDuel chief operating officer Kip Levin added: "We will continue to be at the forefront of the action for hockey fans, whether they're watching sports from a seat in the arena or at home on TV. 

"Our partnership with the New Jersey Devils allows us to be on the ice during the action and in-game messaging is the perfect way to reach hockey fans during the games."

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