Education the emphasis following GAA gambling sponsorship ban

Education the emphasis following GAA gambling sponsorship ban

Tuesday, February 27, 2018 Posted by Craig Davies
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GAA outlaws gambling sponsorship deals at annual congress

At its recent annual congress the Gaelic Athletic Association (GAA) passed a motion banning sponsorships from betting firms within the sport.

Receiving a 93 percent backing from the 270 delegates attending, the ruling follows a prohibition on managers and players made last year, preventing them from staking wagers on games with which they are involved.

Alan Milton, GAA Director of Communications, told “Our responsibility - most notably but not exclusively to young people - extends far beyond the confines of sport, and we believe we have a role to play in highlighting the problems associated with gambling in Irish society.

“We have no gambling sponsorship at the minute, but what happened last weekend was that this approach has now been enshrined in rule.”

Adding on the possibility that the sport could be missing out on much needed funds as a result of the blanket ban: “”That is a distinct possibility but we were conscious of this when the decision was taken to introduce regulations around it.

“We don't have alcohol sponsorship at national level either so it's a question of seeking sponsorship and partnerships with other companies and in other sectors.”

After the news broke talk has centred around the next steps the GAA could take, with murmurings of potential bans of adverts during broadcasts, Milton concluded: “That is outside our remit and an issue for broadcaster regulators and broadcasters themselves.

“Our move has been taken to protect our members and players and to try and defend the integrity of our games and of the Association as a whole. We have already successfully lobbied for an end to the provision of odds on underage (U18) games and have worked with bookmakers and their representatives to establish memorandums of understanding to highlight patterns of irregular betting around our games when they occur.

“There is a strong emphasis on education as part of our work in this area also.”

Totally Gaming says: Despite no county sides having major sponsorship deals with bookmakers, some clubs and county boards do and these deals will be allowed to expire naturally. There is the potential that through the ruling funds could be missed out on down the line, while It will also be interesting to note what steps are taken further to this, if any.

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