Drag racing deal sees RedZoneSports.bet stand out from the crowd

Drag racing deal sees RedZoneSports.bet stand out from the crowd

Wednesday, May 16, 2018 Posted by Craig Davies
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Drag Racing markets to be created live at trackside

Stephen Baumohl, director of trading at Argyll Entertainment, has been lauding the firms RedZoneSports.bet brand, after it secured a deal that will see markets offered on UK drag racing for the very first time.

Joining forces with TrakBak Racing for the DoorSlammers event to be held at Santa Pod Raceway, the industry first drag racing markets are to be offered on the weekend of May 19-20.

As well as creating these live at trackside, RedZoneSports.bet is to also provide a live stream of the event on its social media channels.

Baumohl spoke to TotallyGaming.com about the importance of being the first in the UK to offer such markets: “A big part of our ethos is wanting to stand out from the crowd, offer different markets and new sports and not just churn out all the same feed based prices that are so prevalent in the industry nowadays, so the opportunity to be the first bookmaker offering drag racing prices fits perfectly within that.

“I was surprised that it had not been covered before, as it does seem to be an ideal match for betting, with races happening in quick succession, and lasting very short amounts of time; perfect in today’s ‘instant gratification’ betting world.

“For those reasons I believe drag racing will appeal to punters, and has a chance to thrive as a betting sport if given a chance, and we are not afraid to stick our necks out and give it a go.

“During my research into the sport I discovered that betting amongst teams at the start of a race is a big part of drag racing, and we hope to tap into that and bring betting on races out in to the mainstream.”

Before addressing how drag racing fits the RedZoneSports.bet brand, as a British bookie with a US sports focus: “Drag racing has its roots in the USA, and is perceived as very ‘American’ which is another reason we felt the sport would be an ideal match with our brand focus, but there is a very big European drag racing circuit too so the appeal is two-fold.

“We are aware that this is unchartered territory for bookmakers, and therefore must continually assess our involvement but we do anticipate a decent response, judging from the feedback we have received already, and so we very much hope to continue to support and expand that support within drag racing.”

Totally Gaming says: By becoming headline sponsors of this event, RedZoneSports.bet is very much encapsulating a niche sport within its offering, with a real hope that it takes off sufficiently to allow expansions in the future. On the surface drag racing seems to lend itself rather well as a betting product, but it remains to be seen how punters take to it this weekend.  

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