DraftKings strengthens UK business with TransferKings

DraftKings strengthens UK business with TransferKings

Wednesday, June 22, 2016 Totally Gaming

Just months after launching its services in the UK, daily fantasy sports (DFS) firm DraftKings has acquired the player database of TransferKings, a free-to-play DFS platform that operates in the region.

The newly acquired TransferKings database will allow customers of the free-to-play platform to make the transition to paid-for, real-money contests. They will have the option to sign up to the DraftKings website and mobile application, and enter any of the contests currently on offer from the operator.

As of this week, DraftKings’ service offering also includes contests based on the Canadian Football League (CFL) American football competition.

“We want to expand our audience in the UK, and this is an effective way to reach an even larger group of passionate fantasy football fans,” DraftKings chief international officer Jeffrey Haas said. “As the leader in daily fantasy sports in the UK today, we are thrilled to welcome TransferKings’ players to the big time.”

TransferKings has also reacted positively to the announcement, saying in a statement on its website: “TransferKings has recently had its player database acquired by, and will now be directing all of its players to, DraftKings. We have proudly built a loyal following but are delighted to offer an even wider range of games with bigger prizes on the DraftKings platform, the global leader in daily fantasy sports.”

TotallyGaming.com says: “DraftKings is undoubtedly one of the leaders in the US fantasy sports market, but the operator will have to work hard to establish a similar presence in the UK. This acquisition will help the firm on its way.”

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