Digital Sports Tech expands into the Nordic market

Digital Sports Tech expands into the Nordic market

Tuesday, October 3, 2017 Posted by Joseph Streeter
The “Build Your Bet” feature will be a focal point of the expansion

Sports betting solutions provider, Digital Sports Tech (DST) has expanded into the Nordic sports betting market with its player props and quick pick accumulator products after agreeing a partnership with Coolbet.

The new product, branded as “Build Your Bet”, allows Nordic players to create and customise their own performance or proposition bets on any player and statistic for matches from the English Premier League, UEFA Champions League, La Liga, and Serie A, as well as NFL, NBA and the MLB via DST’s player props product.

The pioneering element of DST’s offering is that all QPAs will be priced immediately for the user to bet on, as opposed to waiting for an operator’s trading team to review and manually price the bet, if they decide to price the bet up at all.

QPAs is powered by DST’s proprietary platform and algorithms, which analyse each customised bet or accumulator to generate accurate odds, as well as automatically resulting the bet.

Ari Lewski told “Over the past 12 months we have signed deals with major operators in the UK, Australia, Mexico and Russia, which demonstrates the global appeal of our next generation sports betting solutions.

“We’re now excited to be offering our products to customers in the Nordics. There is undoubtedly a growing interest and participation in fantasy sports in the region, as evidenced by Unibet launching their own DFS site in Sweden last year.

“When we launched our Player Props product last year it was the first real bridge between fantasy and sports betting. Since then the appeal of bets on player statistical performance, as well as same game accumulators, has grown exponentially and we see great potential for high levels of engagement within the Nordic market.”

Totally Gaming says: The popularity of statistical bets has grown immensely in recent times, and their growth will only be enhanced in the build up to the World Cup. The way DST are using statistical bets as a cornerstone of its expansion is a smart move that will pay off in attracting new customers.

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