Danish iGaming growth offsets land-based decline in Q3
Danish iGaming growth offsets land-based decline in Q3

Denmark’s gambling market has seen its regulated iGaming verticals continue to grow, though the two main land-based products have again posted year-on-year decline.
Despite the strong performance of online sports betting and casino leading to a 9.7% year-on-year increase in revenue to DKK1.62bn for the three months ended September 30th, the struggling gaming machine and land-based casino segments led to a 0.4% sequential decline in GGR.
However, the second quarter of the year saw Denmark generate its highest total revenue since the market was re-regulated in 2012, and included the group stages of this summer’s FIFA World Cup.
Gaming machine revenue fell 6.5% to DKK344.6m, while casino revenue was down 14.0% at DKK81.8m.
For the time being, the online market’s growth continues to offset these declines. Online wagering saw revenue increase 13.5% to DKK653.1m, aided by the later states of the World Cup. The vertical also includes revenue from betting on horse racing, which has been incorporated into sports betting results since the second quarter of 2018.
Online casino, meanwhile, saw revenue rise 19.9% to DKK544.7m, with slots accounting for 63.1% of the total. However, multiplayer games, namely poker and bingo, experienced declines during the period.
Danish gambling regulator Spillemyndigheden also noted that the three legal lottery products, Klasselotteriet, Varelotteriet, and Landbrugslotteriet, which are offered exclusively by Dankse Spil, generated revenue of DKK3.1bn in 2017. This is the most recent figures available, with the vertical’s performance only reported annually.
The regulator said that lottery market share had declined from 35.1% in 2016 to 33.7% in 2017, as a result of players moving to online casino and sports betting.