Custom Spa outlines 2020 Industrial Plan for sustained growth

Custom Spa outlines 2020 Industrial Plan for sustained growth

Wednesday, June 20, 2018 Posted by Michael Lawson
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The Italian firm introduced 'augmented reality' at ICE earlier this year.

Italian technology firm Custom Spa has announced details of a plan for growth that aims to bring “integrated solutions” to the market rather than just products.

Presented by Custom Chairman and CEO Carlo Stradi, the 2020 Industrial Plan aims to offer benefits with regards to efficiency, reliability and reduction of operating costs (TCO) for Custom’s clients.

Stradi told TotallyGaming.com: "The goal of Custom is to offer complete and reliable solutions that would save our Clients from having to use their own resources, thus removing them from focusing on the main activity of their business."

The firm is also famed for introducing a string of innovations to the sports betting industry, including a wide range of multi-platform terminals combined with the latest printing and scanning solutions, and software to improve customer satisfaction and the gaming experience. Perhaps the most obvious example of the latter is Custom’s introduction of augmented reality, unveiled at the last edition of the ICE Totally Gaming conference.

Alessandro Mastropasqua, Custom Communications Manager, added: “Custom means: 25 years of experience; an annual production of 795,000 finished products; 5 production sites worldwide (Italy, Romania, China, Brazil and India) and a specialist work force of 490 employees, of whom 120 people dedicated to engineering.

“We're a dedicated, highly skilled group of professionals who have been involved in this market for more than ten years, and we’re focused on listening our partners and proposing the best solution for every needs.

“Thanks to our extended network of service centres, we are able to help and support our customers 24/7, on all topics related to installation, maintenance, service, reducing the TCO (Total Cost of Ownership) and keeping the shops always at their top performance.”

Totally Gaming says: As a technology supplier, Custom Group’s reach extends far further than the sports betting industry. The Parma-based company has been a leader in innovation for a number of years, and the introduction of augmented reality earlier in the year looks set to have a big impact on igaming and the like. The recently-outlined 2020 Industrial Plan further reiterates Custom’s ambitions.

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