‘Coupon busters’ Newcastle take Championship title

‘Coupon busters’ Newcastle take Championship title

Wednesday, May 10, 2017 Posted by Luke Massey

Despite winning the title and promotion to the Premier League, Newcastle United made friends with the bookmakers in 2016/17 by failing to win a match when odds-on more times than any other Championship team this season - becoming regular ‘coupon busters’ on weekly accumulator bets.

A report compiled by Bookmaker Ratings revealed that Newcastle had kicked off at odds lower than even money in 12 of the 17 matches they failed to win. As the ante-post title favourites (9/4 on bet365) and arguably the biggest club in the division, the Toon Army thus proved to be a regular source of frustration for punters.

Available at starting odds greater than 1.99 on just 15 occasions across the 46 matches, Newcastle failed to win in 39% of the matches in which they kicked off at odds-on. The Magpies also failed to win on eight of their 23 home outings, giving them only the fifth best home record in the division, and the unwanted tag of ‘coupon busters’.

Of their five home defeats, Blackburn winning 1-0 at St James’ on 26 November from a starting price of 10/1 was one of the biggest surprises. Despite ultimately suffering the drop to League One on a dramatic final day, Rovers also prevailed from 5/1 at play-off chasing Derby County.

Bookmaker Ratings’ Bradley Gibbs said: “The Championship is often dubbed as one of the most unpredictable leagues in world football and England’s second tier certainly didn’t disappoint this season. Over the course of the campaign, punters were left scratching their heads at regular intervals as odds-on shots were foiled by teams who, according to the betting, had little chance.”

Totally Gaming says: Despite winning the title in dramatic fashion last weekend, Newcastle derailed plenty of accumulators by failing to win matches from starting odds of 1/2, 2/5 and 1/3. Matches against Blackburn exemplified their susceptibility to a long odds upset – the relegated Rovers took three points in both matches at prices of 10/1 and 19/4.

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