Coral are making a splash ahead of the National

Coral are making a splash ahead of the National

Friday, April 7, 2017 Posted by Sam Cooke
Each bookmaker has a different strategy to attract Grand National punters. This year, Coral tried something different and staged an aquatic version of the famous race.

Ahead of Saturday’s main event at Aintree, Coral staged an aquatic version of the world famous race - dubbed the “Grand Splash-ional”.

The 300 metre long race took place beside the Mersey with a backdrop of Liverpool’s most iconic buildings. The alternative take on the famous race saw six flyboarders dress as jockeys and hold model horses’ heads as they stormed down the river.

The flyboarders donned the colours of the six leading contenders for Saturday’s race. Vieux Lion Rouge, Cause of Causes, Ucello Conti, The Last Samuri, Thunder and Roses and Stellar Notion were all represented by a flyboarder. Vieux Lion Rouge finished marginally ahead of Cause of Causes in the 'Splash-ional' and looks set to head the betting in the National on Saturday. Cause of Causes, the flyboarder that came in second remains around the 14/1 mark.

The Coral marketing stunt was another attempt by bookmakers to capture the mind of the typical UK punter ahead of the biggest betting race in the world. According to the bookmaker, up to £200 million will be wagered in Britain and over a third of the adult population will have a flutter on the race.

David Stevens, Head of PR for Coral told “The main aim behind the campaign is to convey the excitement and scale of the Grand National. It’s one of Britain’s most iconic and historic sporting events. It’s one that reaches beyond regular punters and sports fans and is by far the biggest betting event of the year. We wanted to create something that is fun for everyone, whilst putting Coral at the front of people’s minds ahead of the busiest day of the year for bookmakers.

He added “The Grand National is a unique sporting event that crosses the divide of regular bettors and sports fans. This is an everyman event. Well over half of the population will have a flutter on Saturday. For some it will be the only bet they place all year, and for others it will be their first ever bet.”

Totally Gaming says: Ahead of one of the busiest days in the betting calendar bookmakers are doing all they can to ensure that Grand National business heads their way. If the Splash National is anything to go by, the current favourite Vieux Lion Rouge may well be the punter’s pick at Aintree.

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