Comtrade: sCore extension headlines 2018 product development

Comtrade: sCore extension headlines 2018 product development

Thursday, February 1, 2018 Posted by Luke Massey
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It will include an operator-controlled player messaging and media engine
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Aleš Gornjec, General Manager for Comtrade Gaming, discusses what to expect from the company in 2018, starting at next week's industry meet up in London.  

Totally Gaming: What can both operators and players alike expect to see from you in terms of product development in 2018?

Aleš Gornjec: Advancements in 360° player view and life-cycle management strategies served as a foundation to creating a promotions and player management engine for omni-channel usage. Adjustments to system capabilities now allow configuration and scalability along any operator size, business preferences, requirements and regulatory conditions.

With these enhancements, iCore optimises every aspect of the multi-channel operation by identifying key player segments, automating marketing campaigns and managing operations with its business intelligence back office.

Comtrade Gaming will also debut a new extension to its sCore product line: an operator-controlled player messaging and media presentation engine. The sCore Media Engine upgrades slot machines into a promotional channel that communicates personalized incentives, venue promotions and player account information on the game screen.

The sCore Media Engine enriches the player experience on G2S standardized gaming machines using an award engine with predictive modeling to evaluate and communicate eligibility in real-time.

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TG: Which jurisdictions do you feel currently offer the most potential for gaming growth in Europe?

AG: In terms of land-based gaming, it will be interesting to see Poland establish a new gambling industry and create a government-based monopoly. The liberalisation of online games now includes all bingo, casino and poker and the initial limit of 60,000 slot machines was lifted. While there are incredibly strict measures against unlicensed operators, the country’s goal is to protect players against excessive gaming and prevent illegal operations.

In terms of online gaming, Romania is showing great promise with online GGR. Romania's gambling landscape greatly benefitted from regulatory changes with their structure largely influenced by a Western European model. With a new legal framework in place, the legalization of online gaming and sports betting not only satisfies European union requirements, but meets the expectations of multiple gaming demographics.

TG: What discussions should drive the 2018 agenda? Where will the focus be?

AG: Tatts Group's achievement in New South Wales; Australia set a groundbreaking standard as to the capabilities and technical structure of national monitoring systems. With plans to connect more than 95,000 machines and 2,500 venues in the jurisdiction, Tatts Group turned to Comtrade Gaming to provide the G2S protocol technology as a technical addition their monitoring platform.

The MAXsys system brings to light the necessity of standardized technologies particularly as countries such as Canada, Poland and Greece have also placed precedence on G2S as a way to shape their national gaming structure. As one of the few providers of G2S and S2S technology, Comtrade Gaming is seeing great strides with the standardized communication protocol. With more than 70 countries deploying GSA G2S standards, Comtrade Gaming will work to create benefits for gaming manufacturers, operators and regulators.

As major domestic and international vendors continue to support G2S, it provides operators with full oversight over EGM activity to decrease operational costs and increase venue efficiency. Operators are attracted to G2S for its ability to enable standardized communication between casino management systems and slot machines, quick game deployment, optimized venue management and additional marketing channels. With robust data collection features, the G2S solution offers a complete suite of management modules optimised for land-based environments.

TG: What is going to be your strategy this year to out-perform competitors and grow your market share?

AG: Comtrade Gaming anticipates 2018 to be highly focused on managing customer prospects, refining our products and continued investments into strengthening our brand. We expect operators to optimise their digital experience and gain deeper understanding in the ways in which players drive business value. Comtrade Gaming is looking to work intensely with regulators and operators in regards to national priority points and with vendors to curate the modern gaming experience.

Comtrade Gaming will exhibit their product portfolio at ICE 2018, booth N4 – 340.

Aleš Gornjec founded Comtrade Group's gaming division and serves as the company’s General Manager. Comtrade Gaming is an independent software supplier to the gaming industry that delivers open gaming platforms, casino management systems and professional services to both online and land-based sectors.

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