Cherry launches new Polish betting brand

Cherry launches new Polish betting brand

Friday, October 12, 2018 Posted by News Team
PZBuk is an abbreviation of Polskie Zakłady Bukmacherskie, or 'The Polish Bookmaker'

Swedish operator Cherry has launched PZBuk, a new licensed sports betting brand in the Polish iGaming market.

The site has been launched by the operator’s Cherry Online Polska subsidiary, and offers a range of pre-match and in-play betting options. 

The brand PZBuk is an abbreviation of Polskie Zakłady Bukmacherskie, or ‘The Polish Bookmaker’, which has been chosen to reflect the names of Poland’s major sports associations for added credibility. 

Cherry Online Polska was the ninth operator to secure a licence in the country, but just the third to do so following the introduction of new, stricter regulations in April 2017. 

“Our Polish sports betting licence allows us to launch one of the first brands in the Polish gaming market,” Lahcene Merzoug, chief executive of Cherry subsidiary ComeOn, which has responsibility for the Polish division, said. 

“At the site, we can offer our online services, which are in complete compliance with Polish regulations, he explained. “PZBuk will be a brand that we fill with exciting and intuitively simple content and will be a good addition to the Polish market.”


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