Caesars picks OpenBet to power US sports betting expansion

Caesars picks OpenBet to power US sports betting expansion

Tuesday, July 31, 2018 Posted by Luke Massey
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The operator will expand its sports betting offering this summer

Caesars has taken its first step on the PASPA-free US sports betting ladder after striking a deal to integrate the OpenBet™ sportsbook platform in New Jersey and Mississippi.

The casino operator has made a deal with Scientific Games’ SG digital division, which will see it introduce sports betting into its Atlantic City, Gulf Coast and Tunica properties in July and August.

Over the course of the next nine months, Caesars will be building out the facilities to create the same betting experiences currently available at its properties in Nevada.

The company added that it plans to follow the retail openings by introducing mobile sports betting throughout New Jersey and on property in Mississippi on the Caesars Casino & Sports mobile app.

Barry Cottle, President and Chief Executive Officer at Scientific Games, said: “We are excited that Caesars chose Scientific Games’ OpenBet sportsbook technology to provide the company and its players with our advanced, proven sports betting platform. This is a pivotal deal that will shape the U.S. sports betting landscape for years to come. Together, we will usher in a new era for gaming in the U.S. and welcome thousands of new players into the sports betting market.

“With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions. Our SG Digital team is excited to help Caesars build for the future, as they expand their sports betting across land-based, digital and mobile platforms into newly regulated markets.”

Last week, it was reported that the OpenBet™ platform had processed over 177 million bets in the UK during the World Cup, including a peak of 18,000 per minute, 4.5 million for England’s last 16 clash with Colombia and 6.5 million across the two semi-final matches.

Totally Gaming says: Caesars' sports betting will kick off at Bally’s, Wild Wild West on 30 July and Harrah’s Atlantic City on 1 August, while in Mississippi it is expected to be available at Horseshoe Tunica and Harrah’s Gulf Coast in mid-August, just in time for the football season.

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