Caesars launched SG Digital’s managed sportsbook services

Caesars launched SG Digital’s managed sportsbook services

Thursday, November 29, 2018 Posted by News Team
Scientific Games
Deal marks first time supplier has launched managed trading solution

Scientific Games’ SG Digital has launched its Managed Trading Service for the first time, with its US partner Caesars Entertainment. 

The operator has deployed the solution for its New Jersey and Mississippi sportsbook offerings, giving it access to trading and pricing solutions, as well as a suite of real-time data products. 

It follows Scientific Games significantly enhancing the offering through its acquisition of trading specialist Don Best Sports. Combining this with SG Digital’s operational expertise, Caesars said, would drive long-term success in key jurisdictions. 

"This is a major milestone for us,” SG Digital senior vice president of sportsbook Keith O’Loughlin said. “Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the US, with Managed Trading Service delivering a complete product. 

“We're thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.”

Caesars executive vice president of gaming and interactive Christian Stuart added: "With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports App. 

“The combination of Caesars' best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds."

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