Bwin agrees landmark sponsorship deal with former European champions

Bwin agrees landmark sponsorship deal with former European champions

Thursday, August 31, 2017 Posted by Joseph Streeter
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The deal means bwin becomes the first ever betting partner of Inter Milan

Italian football giants, FC Internazionale has announced that it has agreed for online betting company, Bwin to become the club’s first ever betting partner.

The deal has been agreed until 2020, and will see the Italian club utilise bwin’s services to provide fresh and international content, introducing pitch side led screens that will advertise in-play odds during Inter matches at the San Siro.

Bwin’s presence will also be felt on Inter’s social media channels and within the club’s digital sphere, as a digital content strategy will provide odds content to enhance sporting information.

Bwin’s head of media relations Jay Dosseter, told “We are honoured to be partnering with FC Internazionale, one of the truly iconic names in world football. The partnership marries the best of Inter’s tradition and culture with our digital innovation and will put fans at the heart of the experience.”

Michael Gandler, FC Internazionale’s chief revenue officer said: “We are very happy to have reached an agreement with a prestigious international brand like bwin, Inter and bwin are unified in their desire for growth and further development within their respective sectors.

Moreno Maraso, country lead and member of the board of directors for bwin Italia said: “We are extremely proud to announce this partnership with Inter, historically, bwin have always supported and sponsored clubs who are at the peak of world football.

“In addition to being an Italian concessionaire of the customs and monopoly agency, bwin is also a founding member of the ESA, therefore we consider it a privilege to have been chosen by Inter as their first betting partner.

Totally Gaming says: Inter join elite company as part of bwin’s sponsorship portfolio, bwin also sponsor European champions Real Madrid and the Portugese Primera Liga. For inter to break tradition and welcome a betting partner, shows a great deal of trust in the integrity of bwin.


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