BoscaBet aims to expand the reach of independent betting shops

BoscaBet aims to expand the reach of independent betting shops

Thursday, November 23, 2017 Posted by Joseph Streeter
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The BTC (Bookmakers Technology Consortium) has endorsed BoscaBet as an authorised Digital BSD solution for its members

In 2018, BoscaBet is hoping to not only assist independent betting retailers rivaling large retail chains in terms of enhancing customer engagement and experience, but also help independent retailers provide a more millennial friendly product.

BoscaBet’s offering is already deployed in the independent LBO market, including MegaBet, Winning Post, Toals, S&D, Bet138, among others, but that number will increase dramatically following its agreement with the BTC.

The BTC (Bookmakers Technology Consortium) has endorsed BoscaBet as an authorised Digital BSD solution for its members, which now encompasses over 500 independent betting shops in the UK and Ireland. BoscaBet CEO, Fergal Downey emphasised to TotallyGaming.com that these types of endorsements are ‘a huge help’.

He went onto outline that BoscaBet’s new ‘Live Race Center’ can help the reach of independent betting outlets expand to both a younger audience, as well as modern punters.

Downey identified that the ‘Live Race Center’ as being well equipped to deliver something that “a lot of modern punters are looking for in their betting behaviour, which is the thrill of the now. He continued by detailing how many perceive ‘The way content is presented currently as definitely being a barrier to new entrants to the market.’

Something that the ‘Live Race Center’ looks to combat with terminology that can help a younger audience gain a greater understanding of markets, betting and horse racing. Utilising star ratings, tips of the day, and key stats to help them inform their betting decisions.

Totally Gaming says: Corresponding results of the main betting operators indicate that younger punters are moving towards digital platforms, if BoscaBet can tap into this audience and even marginally bring them back to retail betting the group is truly onto a winner.

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