Bilbao accepts first betting partnership

Bilbao accepts first betting partnership

Monday, September 7, 2015 Totally Gaming
Kirolbet has a number of regional licenses in Spain

Spanish gaming operator Kirolbet has become Spanish LaLiga football club Athletic Bilbao’s first ever betting partner.

The Basque gaming and sports betting company, which is part of The Kirol Group, has announced a three-season partnership, from 2015-16 to 2017-18, with the top-tier club from the same region of Spain.

Athletic executives stated that multiple licensed bookmakers had pitched to become the club’s betting partner, but that it chose Kirolbet because of its knowledge and dedication to developing Basque football.

Athletic commercial director Jokin Garatea said: “Kirolbet will become one of the most important sponsors today in the structure of Athletic. Club management looks forward to working with Kirolbet on marketing and social initiatives.”

Kirolbet, which operates in the Basque region, Navarra, Galicia, La Rioja, Catalonia and Castile y Leon, joins sportswear giant Nike and beverages firm San Miguel as official partners of Athletic. It will benefit from branding in the San Mames stadium and on the club’s digital platforms.

Athletic is one of only three professional clubs in Spain that is not a sports corporation and, like Barcelona and Real Madrid, is owned and operated by its members.

Kirolbet last month announced that it had become a sponsor of Spanish professional basketball side Saski-Baskonia for the next three seasons.

Under the terms of the deal, Kirolbet’s logo will feature on the team’s shorts, while the operator will benefit from brand exposure at the team’s Buesa Arena, as well as across various media platforms.

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