Beyond the World Cup: Retention is key for Pinnacle

Beyond the World Cup: Retention is key for Pinnacle

Tuesday, June 5, 2018 Posted by Michael Lawson
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The tournament kicks off next Thursday with Russia vs Saudi Arabia.

Online operator Pinnacle is poised for a strong World Cup, but has stressed that customer retention, and what firm’s do in the aftermath of the campaign, will be just as crucial.

Operators are now rolling out their World Cup campaigns, with new customer acquisition being at the forefront. Of course, the real challenge is how to retain these newly acquired customers once the tournament concludes,” Pinnacle’s Director of Product Management Jesse Learmonth told

“Pinnacle's retention strategy is simple: do what we always do, which is offer customers the most value with our industry-leading odds, and not restrict or close winning accounts."

Pinnacle customers have been given the chance to hit a World Cup jackpot this summer, with the bookmaker’s €20,000 Shoot-Out competition. The highly-regarded online operator is offering an additional €10,000 to anyone who can answer the “Golden Goal” question.

Meanwhile, the Pinnacle World Cup is also taking place on Pinnacle’s Twitter feed. A series of Twitter polls, accompanied by data-driven content based on stats from the history of the World Cup, will be used to determine the best team in World Cup history.

Pinnacle CEO Paris Smith said: “We know the 2018 World Cup is an exciting time for our customers and we wanted to make sure it’s a tournament to remember. This competition is unique and really reflects the Pinnacle brand. It isn’t based on pure luck like so many others, it’s a simple concept that will appeal to those who can make informed decisions.”

Totally Gaming says: Like every betting operator on the planet, Pinnacle is ramping up its World Cup preparation with the tournament just days away. The emphasis on retention is crucial though, and could make all the difference when it comes to the tournament’s long-term benefits.

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