Bet.Works appoints Sportradar veteran Mintas as chair

Bet.Works appoints Sportradar veteran Mintas as chair

Friday, January 4, 2019 Posted by News Team
Former Sportradar US deputy president will lead sports betting start-up's advisory board

US betting and gaming technology start-up Bet.Works has named former Sportradar US deputy president Dr Laila Mintas as the new chair of its advisory board. 

Mintas joins after stepping down from her role with sports data and media rights giant Sportradar in December last year. 

“We are thrilled to have Dr Mintas chair our advisory board,” Bet.Works founder and chief executive David Wang said. “Dr Mintas is an extremely well respected leader in the US sports betting industry with significant experience in integrity and working directly with sports leagues, including the NFL, NBA, NHL, MLB, NASCAR, MLS and CONCACAF, which will be invaluable in leading our advisory board and driving the continued growth of Bet.Works.”

Before joining Sportradar in 2016, she held high-profile roles with football’s world governing body FIFA, serving as head of legal and international development for its betting market monitoring system Early Warning System. 

She then moved to CONCACAF, which oversees North and Central American and Caribbean football, serving as its director of sports integrity. She also serves as a professor of global sports law for Colombia University in New York. 

“I am very excited to join Bet.Works as the company is uniquely positioned to capitalize on the growth of the US sports betting industry,” Mintas said of her new role. “Bet.Works’ cutting edge enterprise sports betting platform will fill a major void that exists in the marketplace today. 

“In addition, the company's US-based management team dedicated solely on the American sports betting landscape will serve the company well,” she continued. “David will continue to build on their early successes, including the signing of the first nationwide media partner to enter into the sports betting sector with theScore and adding a signature partnership with Dennis Drazin and Monmouth Park in New Jersey. 

“I look forward to working with my fellow Advisory Board members in bringing Bet.Works across all future regulated sports betting markets in America.”

Bet.Works is currently preparing for the launch of its first sports betting product, which is being developed in partnership with sports media platform theScore for the New Jersey market. 

The partners will launch the mobile offering as a skin on Monmouth Park Racetrack’s licence, through an initial five-year partnerships.

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