BetVictor to RAMP up the personalisation through platform launch

BetVictor to RAMP up the personalisation through platform launch

Friday, July 6, 2018 Posted by Joseph Streeter
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The firm detailed the importance of the launch in the current climate

BetVictor has placed a key focus on personalisation with the launch of its in-house developed Real-Time Automated Marketing Platform – RAMP.

This first in market solution, designed to provide a seamless tool to foster interaction with customers more effectively and in real-time, enables consumers to receive personalised campaigns and promotions through email, SMS, push notification and other communication channels.

With its new marketing automation platform, BetVictor can analyse its customer trends and behaviour to create tailored campaigns and promotions suited to them via a single interface. As one of the most intuitive marketing tools in the industry, RAMP has the ability to create cross-channel campaigns in all languages and in a fully automated way within seconds.

Emphasising the importance of the added personalisation that the new platform brings, Head of Retention Leo Judkins told TotallyGaming.com: “In today’s digital world, personalised services are on a steep rise.

"At BetVictor we’re highly focused on continuously innovating and improving how we interact with our customers. We see the area of personalised customer communication as a key element of the customer experience and, in line with our approach to other key product features of our business, we look to keep as much of that functionality in-house as possible.

“RAMP allows our teams to offer multi-channel campaigning and predictive segmentation in a simple, fast and effective way, via a single interface, providing our customers with offers and promotions that are of their interest. Not only does this enhance the gaming experience of our customers but it also fosters a culture of trust.”

“Many players in our industry are still working with complex tools that require multiple interfaces. As a unified and intuitive solution, RAMP, enables our teams to focus on what matters – our customers.”

Totally Gaming says: Personalisation is key to enriching the marketing approach; with customers receiving an abundance of marketing material on a daily basis, the added personalised approach can help BetVictor’s marketing stand out in a diluted market, especially given that new research by Bluecore suggests 40 percent of customers who receive communications showcasing relevant products are more likely to read them.

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