Better Collective takes SmartBets into tech savvy Denmark

Better Collective takes SmartBets into tech savvy Denmark

Monday, April 24, 2017 Posted by Luke Massey
SmartBets will give greater personalisation to Danish punters

Leading industry affiliate Better Collective has targeted a “tech-savvy” audience after going live with a Danish version of its customisable odds comparison site.

The Danish version of SmartBets follows in the footsteps of its English, German and Italian counterparts by providing as much information as possible to guide betting selections, and enabling users to place bets via one-click integration on major operators such as bet365.

The smart feed also allows users to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, speeding up the process of finding the best relevant bets.

Meanwhile, the latest version includes an expansion of the SmartFacts feature, which present football facts throughout the site, including on match pages, based on statistics in the users’ personal feeds.

Better Collective CCO Henrik Lykkesteen told “After the success of our English, German and Italian versions, we’re delighted to offer users in Denmark their own edition of SmartBets.

“We want as many punters as possible to have all the information they need before placing a bet, which a tech-savvy Danish audience now have the opportunity to do.

“We’re always looking to improve and innovate, and with more exciting announcements on the way, we firmly believe that SmartBets is the best comparison tool on the market.”

Totally Gaming says: For Better Collective, launching the odds comparison tool in its home nation of Denmark is a big step. The Danish version of SmartBets, described by Lykkesteen as a “one-stop digital hub for everything related to football betting”, comes with a new front page grid layout, more betting markets and a flexible design which can easily be updated to optimise the user experience.

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