Betsafe uses Tony Bellew to drive new advertising campaign

Betsafe uses Tony Bellew to drive new advertising campaign

Tuesday, May 9, 2017 Posted by Luke Massey
Passion Overcomes The Odds has been created by Snap London

Betsafe has launched a new advertising campaign in the UK, highlighting a balance between statistics and the passion that enables a sportsman or woman to defy the odds.

‘Passion Overcomes The Odds’, the first advert in a brand-new campaign created by Snap London, went live on Sky Sports with a 60-second showing last weekend, with a shorter version to follow on ITV, Channel 4 and Eurosport.

The advert features Tony Bellew, a former WBC world cruiserweight champion and the conqueror of David Haye, who has just signed a 12-month sponsorship deal with the operator.

Global Brand Manager Neil Simpson told "The unpredictability of an outcome has defined some of the greatest sporting moments in history. The times where an underdog defies all the odds to land a match-saving serve or score an impossible goal – that’s why sport is so thrilling.

“Even the most seasoned gamblers know that stats and numbers are almost irrelevant when there's passion, drive and determination - which you can see in the eyes of the athletes and in the hearts of fans. Passion overcomes the odds in these moments.

"We are proud to announce Tony Bellew as the latest Betsafe ambassador – he embodies everything that our campaign stands for. In his career, he has had moments of doubt and uncertainty – but his passion, drive and sheer determination has allowed him to overcome the odds to become one of the greatest British boxers in recent times.

"We hope this campaign highlights how important self-belief, plus the support of fans, is in sport, and hope that the public will be inspired by Bellew's transition from humble beginnings to a world champion boxer.”

Totally Gaming says: Betsafe has set about utilising Tony Bellew as an effective ambassador for its brand by conveying a passion and self-belief that connects the boxer with the company message. Bellew joins a growing stable of Betsafe ambassadors, which already includes Harry Redknapp, Manchester City and Cage Warriors.

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