Betmotion and the LatAm opportunity

Betmotion and the LatAm opportunity

Thursday, May 25, 2017 Posted by Sam Cooke recently migrated over to AutoGameSYS (AGS)

Latam online gaming operator recently completed a deal with AutoGameSYS (AGS) to migrate its offering onto the platform.

The move over to the new platform will take place in the second quarter of 2017 with the aim being to allow BetMotion to expand its operation in the Latam region.

AGS’ platform features over 1,000 games from the likes of Microgaming, Playtech, NetEnt, Endorphina and plenty more. It also features a complete sports betting platform with over 20,000 events each month, including live video streaming of events, and a range of payment processing solutions. COO Leonardo Baptista told TotallyGaming: “ continues to grow and expand its unrivalled gaming offering for the Latam market. The region has huge potential with the market value seen to be worth between 3 and 6 billion euros. Additional jurisdictions are being regulated regularly to represent a major opportunity for gaming operators working in the area.

“Our migration onto the outstanding AutoGameSYS platform puts in the perfect place for further expansion. Along with our expert knowledge and understanding of the Latam region, we are hugely excited about the future and growth of the company.”

On the topic of whether Latam is the fastest growing region and the one with the most potential for sports betting, Pedro Baldriz of Patagonia Entertainment said: “We have seen many new operators in the region, with significant investment in marketing, but with no success. Why? Because it is not about throwing money into the fan, it is about offering the best local user experience, by this I mean, a platform that has the needed tools and features for the market, local payment processing solutions, local content, customer service and local marketing intelligence.

“It is all about localization and not necessarily about how much money you are investing in marketing.”

Totally Gaming says: The Latam region is one which is in a period of rapid expansion with online gaming, and’s transition should ensure it continues to be a heavy hitter in the space.

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