Argyll switches to entertainment focused

Argyll switches to entertainment focused

Monday, August 21, 2017 Posted by Luke Massey
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New sportsbook went live on 3 August

Argyll Entertainment has migrated all customers from BetonBrazil to, a new sportsbook where the traditional online gambling product is surrounded with “fun, authentic and engaging” entertainment and rewards.

The online gambling operator has confirmed that it affected a switch over on 3 August by simultaneously making live and adding a re-direct on, the latest sportsbook to launch on the SBTech software platform, will still feature Alan Brazil across its football offering, alongside other similar brand ambassadors.

Stuart Tilly, CEO at Argyll Entertainment, told “We’ve always wanted to bring a fresh approach to the market place by offering our customers an online gaming experience that surrounds the traditional online gambling product with a fun, authentic and engaging entertainment and rewards layer.

“We had great success working with Alan to create entertaining content and offer money can’t buy prizes whilst trying not to deviate or distract from the core enjoyment of the online betting and gaming products. We hope that with SportNation we’ll continue to do that, not only with Alan but other established brand and personality partnerships.

On the sportsbook’s new platform provider, Tilly added: “We had great success working with Amelco during our first year and they provided a great springboard from which to launch our business.

“However, we took the decision to join the growing list of operators on the SB Tech platform to accelerate our growth and broadening of our product and feature range. We are very excited about the next step in our journey and to working with SBTech going forward.”

Totally Gaming says: Argyll has promised to provide its customers with a competitive product complete with in-play betting markets, casino slots, table games and live dealers. However, there is also a clear entertainment focus for; a partnership with England’s Barmy Army is an example of its desire to become an “all-encompassing” sports entertainment destination.

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