888 launches sports betting in New Jersey

888 launches sports betting in New Jersey

Monday, September 10, 2018 Posted by News Team
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Kambi-powered offering launches to complement operator's NJ poker and casino products

London-listed 888 Holdings has become the latest operator to move into New Jersey’s sports betting market.

The launch of 888sport in New Jersey marks the first time the operator has offered sports betting to US customers, and complements its existing casino and poker products in the state.

The launch has been powered by its long-term sportsbook provider Kambi, with a range of markets on a number of different sports on offer across desktop, mobile and tablet devices. As with its poker and casino products, the sportsbook has been launched under Caesars Entertainment’s licence in the state.

New Jersey customers will now be able to access the operator’s poker, casino and sportsbook products from a single login and wallet. 

"The launch of 888sport in New Jersey is a major milestone for the Company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated U.S state,” 888 chief executive Itai Frieberger said. 

“888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today we are the only operator with a presence in all three regulated US states,” he explained. “We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows." 

In recent months 888 has significantly enhanced its New Jersey offering, adding more than 200 games to its casino offering, as well as adding New Jersey to its interstate poker network with Nevada and Delaware from August. The company’s head of commercial development Yaniv Sherman has also relocated to the US, based in 888’s New Jersey office.

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