Snack Media has launched Snack Gaming, a new venture to address the balance for sponsors, betting companies, rights holders, publishers and broadcasters, now that a higher proportion of marketing is being carried out digitally.
Ball Street co-founder Matthew Wilson said that securing season-long sponsorship for its network of fan channels signals a “paradigm shift” from traditional into new media.
UK National Lottery operator Camelot is reaching out to a younger audience after signing a deal to broadcast its Lotto draws on Facebook Live.
The social betting app and website WantMyBet signs a deal with Cardinal House to launch an Asian- and Australian-facing app
Social media is a perfect way of engaging an audience, but operators need to be cautious that they don't do as much damage to the brand as they do good. Simply copying Paddy Power's approach won't cut it...
Developing a digital proposition will not cannibalise retail channel sales in the lottery sector, according to Neil Brocklehurst, director of European business, former UK director, Camelot Global.
Darion Lowenstein, chief marketing officer of gambling entertainment operator Gamblit Gaming and former Electronic Arts director, takes a look at what the gambling industry can learn from recent developments in the wider gaming industry...
XL Media will target growth in its social media offering throughout the remainder of the year after announcing a strong trading performance in the first six months of 2015.
Whetson director Thimon de Jong urged delegates at the International Casino Conference today (Monday) to customise their digital offering and build trust with customers in order to ‘future-proof’ their businesses.
Betting and gaming companies can develop brand advocates through social media engagement, leading to a significant increase in loyalty and customer spending, according to Corey Padveen, the director of global social business strategy at t2 Marketing International.