Argyll Entertainment, the operator behind SportNation.bet and RedZoneSports.bet, has bolstered its in-play sports offering with the launch of Action Betting in the UK - a mobile-first feature that suggests markets of interest to players through contextual alerts and call-to-action betting options.
SBTech's CPO Ian Bradley on the company's drive for differentiation, feedback from Action Betting and Add2Bet, and making a move in emerging sports betting markets...
Sports betting solutions provider SBTech has enhanced its range of in-play products with the launch of Action Betting, a mobile-first feature which dynamically suggests markets of interest to players through contextual alerts and call-to-action betting options.
Clarion Gaming has announced the launch of iGB Live! a new consolidated event which will feature leading brands, iGaming Super Show, EiG, and the Amsterdam Affiliate Conference, each of which will retain its own dedicated presence and brand personality. The creation of iGB Live! is part of the...
SBTech have announced plans to strengthen its position in the United States with the opening of a new office in early 2018.
Platform solutions provider to the sports betting and iGaming industry, SBTech has announced the appointment of Andrew Cochrane as Chief Commercial Officer.
A new strategic partnership will see NetRefer empower SBTech with its premium Performance Marketing product suite, allowing enhanced management across the supplier’s marketing activities.
Latin America presents a big opportunity for iGaming operators, but Ian Bradley, chief product officer at SBTech, says those eyeing the region must be aware that player preferences and regulations vary widely across countries.
SBTech’s Product Manager Oded Amir says that ProAct, a new Live Chat tool for its Chameleon360 iGaming platform, will help the supplier to boost conversion and engagement.
Data science is a major part of sports betting in 2017 and this relationship is only going to become more involved in every aspect of it, from customer acquisition, to personalisation and product. This ICE Vox session assessed data science with a number of speakers from SBTech to BounceX.