A responsible gambling message or a reference to BeGambleAware will appear for the full length of every gambling advert on TV, starting at the end of June.
We are currently in the midst of Problem Gambling Awareness Month (PGAM) in the US, and many are citing the importance of the issue as the potential for gambling in the region escalates.
ICE London has once again broken new ground by appointing its first ever charity partner.
GambleAware CEO Marc Etches has welcomed the increased focus on gambling related harm, after Labour said it would consider forcing bookmakers to pay a levy to help treat problem gamblers.
Regulus Partners was not surprised at the findings from a review on problem gambling, but admitted that an increase in prevalence rates for “most modes of gambling” was a concern.
GambleAware has enlisted support from those who “directly or indirectly profit from the gambling industry” to increase the awareness of its services.
Problem gambling is moving up the agenda for gambling operators, as new data science techniques open up the possibility not just of a better understanding of what drives gambling behaviours, but also enabling operators to intervene and prevent consumers getting into trouble.
Kindred has promoted the use of AI as a future complement to its proprietary Player Safety Early Detection System, but acknowledged a “structural flaw” of any single operator pursuing this advanced detection route.
The Senet Group has been buoyed by the findings from an evaluation of its Multi-Operator Self Exclusion Scheme (MOSES) and reiterated its desire to bring “existing self-exclusion schemes together under one umbrella.”
GambleAware has launched a trial advertising campaign to promote awareness of problem gambling in the North West and North East of England.