Brighton Racecourse, Arena Racing Company (“ARC”) and Marathonbet have announced the extension of the operator’s sponsorship for the 2018 Festival of Racing.
BetVictor has placed a key focus on personalisation with the launch of its in-house developed Real-Time Automated Marketing Platform – RAMP.
BetVictor has detailed its ‘The Million Pound Bet’ competition, which guarantees to give away at least £1,000,000 throughout the course of the much anticipated Russian World Cup.
The heightened advertising restrictions surrounding the upcoming World Cup in Russia have left betting operators facing a difficult challenge, as they’re forced to resort to more creative approaches of achieving brand exposure ahead of the tournament.
Aiming to utilise a cast of footballing icons, online betting operator bwin has launched its World Cup marketing campaign ‘Who Stole the Cup?’
PlayOJO is aiming to continue its growth with the launch of a brand new multi-million-pound television advertising campaign.
BetVictor has met a challenge to “break away” from repetitive industry adverts by launching a new brand campaign celebrating the unpredictability of sport.
TotallyGaming caught up with David Carrion, Marketing Director at PokerStars, to discuss how the group continues to utilise both television airtime and social media presence to maximise its brand reach.
Online casino and sportsbook operator MansionBet has announced the continued expansion of its boxing sponsorship portfolio with various new boxing sponsorships.
With the draw for the group stages of the tournament taking place this afternoon, betting operators will already have a tactical approach in place in order to maximise the World Cup as a betting product.