With the draw for the group stages of the tournament taking place this afternoon, betting operators will already have a tactical approach in place in order to maximise the World Cup as a betting product.
32Red has announced a multi-fight partnership with Carl Frampton with Northern Ireland’s first two-weight world champion to become a brand ambassador for its online casino brand.
ManbetX has strengthened its football sponsorship portfolio, by agreeing a partnership with Spanish football’s top division, La Liga.
Adi Dagan, CEO of Beehive, speaks to Totally Gaming about how AI and machine learning are bringing new opportunities to iGaming marketing.
PlayOJO, the online casino operator with a “for the players” ethos, has set its sights on Scandinavian dominance after ramping up marketing activity in Sweden.
Tempobet CEO Tim Peters is hoping that the work that his company has put in expanding its football sponsorship portfolio, will pay dividends ahead of the World Cup.
Following a review of its marketing function, ProgressPlay has agreed a deal to migrate its platform from its previous provider to data marketing specialist Beehive.
With a reputation for challenging convention and an appetite for breaking the rules but not the law, Monster Energy Drinks is one of the best known brands operating in what is an ultra competitive market. The brand’s former VP Marketing (EMEA) and founder of consultancy, The Disruptive Influence,...
Snack Media has launched Snack Gaming, a new venture to address the balance for sponsors, betting companies, rights holders, publishers and broadcasters, now that a higher proportion of marketing is being carried out digitally.
Data driven specialist Beehive believes that its track record of “delivering a world-class marketing platform” helped it to secure a ‘significant’ B2B deal with Delasport.