SBTech’s Product Manager Oded Amir says that ProAct, a new Live Chat tool for its Chameleon360 iGaming platform, will help the supplier to boost conversion and engagement.
Sky Betting & Gaming has hailed the impact of Signal’s Customer Identity Solution in helping the company to reach existing customers “at the moment of intent.”
IBM has launched a free white paper predicting what will be the key marketing trends for 2017, with data analysis appearing to be a key challenge for marketing executives.
BtoBet CEO Alessandro Fried has a recommendation or two for the gambling industry at this year’s ICE Totally Gaming Show. Here he explains how the b2b firm has built its recommendation engine.
UK managing director Duncan Keene of online user-journey specialist ContentSquare talks thought the company’s ethos when it comes to UX and customer journeys
Dorothy Creaven is the co-founder & CEO of Element Wave, a Mobile Marketing Automation technology built for Betting and Gaming. TotallyGaming.com caught up with her to discuss how operators have been adapting to the mobile platform.