New betting technologies and data analysis techniques are allowing operators to better understand the wants and likes of their customers.
Every bookmaker under the sun right now is, or should, be looking at how they can make the most of big data. Following Bet on Brazil’s new partnership announcement with PROFILE, we spoke to Argyll Entertainment’s CFO Dan Marks about how they see it affecting their business.
Data and customisation specialist Qubit says that the best gaming operators will be the ones that make the customer feel special, but the expertise to do that effectively is tricky to master.
Fresh from having spoken to an audience of regulators at the recent International Association of Gaming Regulators (IAGR) conference in Sydney, Australia, Nathan Rothschild from iSport Genius talks about how operators can look to big data
Sportradar has teamed up with Italian content operator ASAP Italia in order to invest in the development of Daily Fantasy Sports in Europe and provide players with the best data with which to make decisions.
The utilisation of big data in both marketing and product design as the online gambling industry continues its drive towards greater personalisation took centre stage at EiG
Football DataCo, the business that manages and commercialises the official match data for the Premier League, EFL and Scottish Professional Football League, has agreed a new three-year deal with Perform Group which will run until at least the end of the 2018/19 season.
More operators are likely to increase the number of bets available on US sports as interest in the sports – and the data that goes with it – is on the increase.
Attendees at the Daily Fantasy Sports Expo have been told that finding a DFS partner brings a lot more benefits than just a commercial partnership.
BetVictor believes its new deal with data firm WhoScored.com will provide better value and choice to its customers who like to bet on football.