Beehive, the data marketing specialist, has launched ‘Pulse,’ a new iGaming product aimed at transforming how operators analyse big data.
Adi Dagan, CEO of Beehive, speaks to Totally Gaming about how AI and machine learning are bringing new opportunities to iGaming marketing.
Following a review of its marketing function, ProgressPlay has agreed a deal to migrate its platform from its previous provider to data marketing specialist Beehive.
Data driven specialist Beehive believes that its track record of “delivering a world-class marketing platform” helped it to secure a ‘significant’ B2B deal with Delasport.
A multi-brand deal with Beehive will enable GVC to automatically create personalised bonusing and marketing messages for its players on an individual basis.