Tote Ireland has targeted a new level of customer acquisition by partnering with Income Access for the launch of its new affiliate programme.
The trend of mergers and acquisitions has continued after Better Collective purchased the Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand.
Income Access is aiming to continue expansion into the global iGaming affiliate space after announcing a referral partnership with MMIG.
Following the release of the group's affiliate survey report, Sarafina Wolde Gabriel, VP of Strategy at Income Access, spoke to TotallyGaming.com about what the survey says about the affiliate market in 2018...
Lee-Ann Johnstone, Co-founder of Affiliate Insider, spoke to TotallyGaming.com about how affiliates can adapt to the market in 2018, as well as exploring the possibility of affiliate licensing in the UK.
There is much less of an ethical emphasis on lottery affiliates compared to those looking to drive traffic for sportsbook and casino products, according to Head of Acquisition at LottaRewards Lawrence Wilson.
Gabriel Voisin, a partner at law firm Bird & Bird, has highlighted the key phrases to help affiliates meet stricter conditions for notice and consent wording.
Gambling.com has announced that its completed the purchase of a mobile performance marketing network for £3m.
Catena Media has made an upfront payment of £1 million (€1.1 million) to acquire Squawka, a global football news site with around four million users per month.