How to get easy access to the best game content

How to get easy access to the best game content

Thursday, February 9, 2017

SoftSwiss CEO Ivan Montik explains how operators can get easy access to the best games content available with a visit to stand S1-204.

An online casino or sportsbook operator starting their business in the highly competitive iGaming market encounters a number of bottlenecks on the way to success. Besides choosing the right online casino software, one should also think about providing breathtaking gaming content. While it is possible to start with just one or a couple of game providers, it soon becomes evident that no real progress is possible without constantly expanding the pool of games. The more players the user database lists, the more variety the casino shall offer, because tastes differ and you need to serve interests of all player segments. If you don’t, another website will, and players know that.

So, how do you get the proper content? The long and complicated way is making a separate agreement with each provider. This includes a chain of activities, from the negotiation of the contract terms and going through the compliance checks, to technical integration and tests, to actual launch of games into production. From the experience of many operators, it takes not less than 6 months to launch with just 5 game providers. If you want to have more, be prepared to invest a couple of years in the whole process. With the time being the most valuable resource in any business, it is worth looking for a faster and more effective solution - something that would help you shorten the time-to-market and provide one-step access to a large variety of games.

SoftSwiss, leading provider of online casino software and white label services, offers such a solution and provides fast and easy access to a huge pool of games from the world top providers. The company itself has gone a long way of integrating games from different
developers to cater for the interests of its clients - casino operators working with SoftSwiss platform. When the number of game providers became significant, the company realized that it could make a valuable offer to all casino operators, no matter whether they use SoftSwiss software or not. With this idea in mind, SoftSwiss developers created a technologically advanced solution which united game content of all providers under one roof - SoftSwiss Game Aggregator.

While the market offers similar solutions from other software companies, SoftSwiss Game Aggregator is the most effective one as it
embraces the largest number of game varieties and uses breakthrough technologies to facilitate simple integration into any online casino. Developed in Golang with the use of topnotch tools and techniques to guarantee fastest and safest processing of the huge data
volumes, the Aggregator is a unique way to get access to 2000+ (!) games by 22 providers in just one step. By making a one-time integration of the unified API, a casino saves time on contracting each separate game content provider and going through the complicated technical process. The list of game providers includes but is not limited to such industry giants as NetEnt, EGT, Amatic, Evolution Gaming, Betsoft Gaming, iSoftBet, etc. The number of companies whose games are available through the Aggregator is constantly growing: SoftSwiss has launched 5 new providers in the first month of 2017. As the game content gets refreshed, all casinos get automatic updates and their users get access to new varieties packed with jackpots, bonuses, and freespins.

The Aggregator also displays beautiful games developed by SoftSwiss alongside the varieties by other established game providers. The company is soon launching its masterpiece tailor made slot games targeting specific markets and specific audience. The product will be launched under the brand SoftSwiss Premium Collection. Domnitors, the slot customly developed for the Romanian market with the authentic theme and cutting-edge design has already received positive feedback among local players and will soon be available worldwide. The Premium Collection will soon be accomplished by another slot game dwelling upon the Romanian popular fairy tale. In Q3 2017, a number of new slots will be launched specifically for Finland.

Within its program of integrating new game content, SoftSwiss has prepared a nice surprise to clients using the Game Aggregator. It is proud to have become the first and unique online partner of Belatra - game developer with 20 years track record in the successful offline business. The fact that Belatra will be launching its games online for the first time within SoftSwiss Game Aggregator shows a lot of trust of the industry leading game development company and means a lot to casino operators using the Aggregator bringing them to the forefront of the igaming business.

Visit SoftSwiss on stand S1-204. To make an appointment after ICE click here