Element Wave to demonstrate how mobile engagement can boost bets at ICE Totally Gaming 2017

Element Wave to demonstrate how mobile engagement can boost bets at ICE Totally Gaming 2017

Friday, February 3, 2017

Mobile engagement platform creates personalised real-time marketing messages targeted at players.

Element Wave, the only mobile engagement automation platform built for the iGaming industry, will be demonstrating how real-time, data mining technology can be used to drive in-play sports betting at Ice Totally Gaming 2017.

Visitors to the show will be able to watch a demonstration of the platform, which promises to create event-driven, data-lead, player journeys to convert, retain, and monetise mobile and web players at stand N2-100.

Element Wave can be used by mobile operators to deliver personalised marketing messages which help drive in-play bets. The platform can react in real-time to a corner within a football match, goal or match result with contextual in-play messages targeted to players based on their behaviour.

The platform has been developed using insights gained from some of the world’s biggest gaming brands. Element Wave has designed its APIs, lightweight infrastructure and real-time interactions to address the current challenges that marketers and CRM teams face within the gaming industry today.

Element Wave includes a Smart Data feature, which can tap into trending app behaviours and communicate compelling marketing messages back to players in real-time, for example: "157 other players are betting on Giroud to score next. Bet now." Read more about how the gaming industry can gain from greater mobile engagement with players in Totally Gaming’s 1on1 with Element Wave Co-founder Dorothy Creaven.

As well as demonstrations throughout ICE Totally Gaming 2017, Element Wave will be hosting a daily Guinness Happy Hour at 3pm. Visit them on stand N2-100. View their company profile here.