The ‘100 games in a year’ challenge

The ‘100 games in a year’ challenge

Tuesday, February 7, 2017

Glück Games, the company behind the showstopping micropigs seen strolling this year's ICE boulevard, is planning 100 new gaming products in 2017.

Berlin-based Glück Games, founded just 16 months ago, has set it’s sights on delivering 100 new scratchcard, lotto and instant win games during 2017. This bold ambition comes on top of the already-impressive achievement of reaching 40 products already in its first full year of operation.

Glück Games, which counts Lottoland and Lottohelden among its first operator partners, focuses on making games experiences for the lottery player and their games recently hit an mightily-impressive annualised revenue run-rate of €45m. The company’s ambition is to become the online gambling operators’ provider of choice for ‘the complete lottery experience’ product portfolio.

The young real money games and technology developer has already created a host of interactive scratchcards, instant win and lottery games.

Many more are now in the works alongside a product family of lottery-influenced games which, says CEO Robert Lenzhofer:

“will not only drive new and incremental revenues, but which will also be a key enabler for achieving unprecedented user acquisition costs in the, rapidly-growing, lottery sector.”

As well as developing many of these games internally, Glück Games also partners with like-minded developers that have a track record in creating ‘casual real money games’.

“We recognise that the lottery-player audience desires interactive experiences that deliver meaningful, sustained entertainment, not just traditional pure gambling experiences,” says Lenzhofer. “We assembled a creative team that understands how mobile and social games engage their audience. We strive to bring that knowledge and know-how to real money gaming and we look for external partners that share that philosophy.”

In addition to games, Glück Games have developed their own proprietary Remote Gaming & Commerce Server (RGCS), that enables both wallet and shopping cart-based transactions. As Lenzhofer explains; “This is very important for catering to audiences that buy lottery tickets online as they are most likely to be familiar with an eCommerce-based experience.”

If you are an operator that is looking to expand your offering for the lottery audience or if you are a 3rd party games developer looking for distribution, you can contact Glück by email here or meet them at stand N2–320 (February 7th to 9th, London ExCel).